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Two Brothers Software, Providing Ergonomic Software including utilities and games, and web optimization since 2003
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If Data Is the New Oil, Are Tech Companies Robbing Us Blind?
by BeauHD
25 Sep 2017 at 11:30pm
An anonymous reader quotes a report from Digital Trends: Data is the new oil, or so the saying goes. So why are we giving it away for nothing more than ostensibly free email, better movie recommendations, and more accurate search results? It's an important question to ask in a world where the accumulation and scraping of data is worth billions of dollars -- and even a money-losing company with enough data about its users can be worth well into the eight-figure region. The essential bargain that's driven by today's tech giants is the purest form of cognitive capitalism: users feed in their brains -- whether this means solving a CAPTCHA to train AI systems or clicking links on Google to help it learn which websites are more important than others. In exchange for this, we get access to ostensibly "free" services, while simultaneously helping to train new technologies which may one day put large numbers of us out of business. In an age in which concepts like universal basic income are increasingly widely discussed, one of the most intriguing solutions is one first put forward by virtual reality pioneer Jaron Lanier. In his book Who Owns the Future?, Lanier suggests that users should receive a micropayment every time their data is used to earn a company money. For example, consider the user who signs up to an online dating service. Here, the user provides data that the dating company uses to match them with a potential data. This matching process is, itself, based on algorithms honed by the data coming from previous users. The data resulting from the new user will further perfect the algorithms for later users of the service. In the case that your data somehow matches someone else successfully in a relationship, Lanier says you would be entitled to a micropayment.

Read more of this story at Slashdot.


Russia Reportedly Bought Thousands of Facebook Ads Sought To Stress Racial Di...
by BeauHD
25 Sep 2017 at 10:05pm
According to The Washington Post, Russia government actors bought Facebook advertisements during the 2016 election cycle that sought to exploit and divide based on hot-button racial issues. Some of the ads promoted civil rights groups such as Black Lives Matter, while others criticized them in an effort to sow division. The Hill reports: Facebook is handing over some 3,000 ads to congressional investigators as part of probes into the Kremlin's alleged effort to influence the outcome of last year's presidential election. Other ads allegedly highlighted Hillary Clinton's support among Muslim women and promoted anti-Muslim and anti-immigrant messages. Facebook didn't comment on the story, but did refer to a statement earlier this month from its chief privacy officer, Alex Stamos: "Rather, the ads and accounts appeared to focus on amplifying divisive social and political messages across the idealogical spectrum -- touching on topics from LGBT matters to race issues to immigration to gun rights."

Read more of this story at Slashdot.



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